Privacy Policy
This Privacy Notice was last changed on 17th March 2025.
1. Who we are & how to contact us
This privacy notice describes how we, Sigma Capital Property Ltd, and other companies detailed in this privacy notice may use your personal information when you use the Simple Life London website, submit an enquiry, or become a tenant of one of the Simple Life London properties.
The following table sets out the relevant data controllers and the circumstances in which a respective data controller will process your personal data. A more detailed description can be found in Section 2.
Controller Name |
Company Number |
Contact us via email |
Registered Office Address |
Controller's Purpose(s) for Processing |
---|---|---|---|---|
The London BTR Investments operating company (or other company) as identified as your landlord in your tenancy agreement |
As identified in your tenancy agreement |
Floor 3, 1 St. Ann Street, Manchester, England, M2 7LR |
When you are a tenant of any Simple Life London properties, the London BTR Investments operating company (or other company) which is named as your landlord in your tenancy agreement will process certain personal data it requires to as a landlord, as further described in Section 2. For the purposes of this privacy notice, the landlord of your property will be referred to as the 'Landlord Controller'. |
|
Sigma Capital Property Ltd (trading as "Simple Life") |
SC219919 |
18 Alva Street, Edinburgh, Scotland, EH2 4QG |
Sigma Capital Property Ltd:
Please see further information in Section 2. |
|
Simple Life Management Limited |
15472750 |
Floor 3, 1 St. Ann Street, Manchester, England, M2 7LR |
Simple Life Management Limited is part of the same group of companies as Sigma Capital Property Ltd and may manage some tenancies on its behalf. |
This privacy notice sets out the way we use your information: what we collect, how we collect it, how we use it, why we use it, who we share it with, and the rights to which you may be entitled.
If you have any questions or anything in this notice is unclear, please get in touch with us using the contact details for the respective company provided in the table above.
We may change portions of this privacy notice from time to time, so be sure to check it on a regular basis. If we make a change that significantly affects your rights or, to the extent we are permitted to do so, significantly changes how we use your personal information, we will notify you by way of a prominent posting on our websites and/or e-mail and/or postal mail within a reasonable period prior to the change becoming effective.
2. Your information
Data Collection and Usage
We will collect and use your personal information to allow access to our websites or for use of our other services for the purposes set out in more detail in this section. Your information may be shared with members of the Sigma Group and with some third parties.
|
What we collect |
What data controller processes it? |
How we use it (our purpose of processing) |
Our lawful basis for using it |
How long we keep it for |
---|---|---|---|---|---|
1 |
Information when you communicate with us whether in person, through our website or via email, over the phone or via any other medium, including:
|
Sigma Capital Property Ltd |
We use this information to:
|
|
A reasonable period of time to ensure that we fully respond to any communications with you and two years thereafter, in the event that there are any disputes arising out of the communications.
|
2 |
Technical information that we collect through your use of our website including:
|
Sigma Capital Property Ltd |
We use this information to:
|
|
A reasonable length of time that lets us understand how people use our website and any technical issues they have. |
3 |
Where you are a tenant, information you provide to us relating to your tenancy (or application) or which we receive from our group companies, affiliates or our third party partners (such as estate agents or tenancy management partners). This information shall include:
In particular we receive information from [a][b] |
Sigma Capital Property Ltd is an independent controller of this personal data by virtue of managing the tenancies.
The Landlord Controller is an independent controller of personal data it requires (if any) to process as the landlord[d] |
We use this information to:
|
|
A reasonable period of time, taking into account:
|
4 |
Information that we collect from publicly available information sources such as:
|
Sigma Capital Property Ltd |
We use this information to:
|
|
|
5 |
Information that we collect incidentally from the operation of CCTV [h][i] |
Sigma Capital Property Ltd and the Landlord Controller |
We use this information to keep our premises and assets secure and protect our employees, tenants, premises, and assets from crime.
|
|
|
6 |
Information that we collect from individuals representing organisations such as our customers and suppliers, including:
|
Sigma Capital Property Ltd and the Landlord Controller[k][l] |
We use this information to:
|
|
The duration of our relationship with the relevant company/organisation and as long as we are not made aware that the individual no longer works for them. |
7 |
Information that we collect from individuals attending events hosted at our premises including:
|
Sigma Capital Property Ltd |
We use this information to:
|
|
A reasonable length of time which allows us to share information about our events and promote future events. |
8 |
Where you are a shareholder[o] (or any representative of a shareholder)
We will collect personal information from a number of sources. These include:
|
London BTR Investments Limited or London BTR Investments LP (as applicable) [q] |
We use this information to:
We will also use your personal information for:
|
|
The duration in which you are a shareholder and for a reasonable period of time thereafter to comply with applicable law. |
Direct Marketing
If you are a tenant, Sigma Capital Property Ltd may use personal information you give us for direct marketing purposes to provide updates; newsletters; events; offers or other communications that we think may interest you. These may include details of community events, exclusive tenant vouchers and competitions. We will only do this with your consent or where we otherwise have a legitimate interest to do so and are permitted by applicable law. We may share personal information with third parties to help us with our marketing and promotional projects, or sending marketing communications.
If you want to opt out of receiving promotional and marketing emails, text messages, post and other forms of communications from us or our promotional partners in relation to which you might receive in accordance with this section, you can best opt out by using one of the following ways:
- Click “unsubscribe” at the bottom of an email we sent you.
- e-mail us using the details set out in the contact us section above.
If you do opt out of receiving promotional and marketing messages, we can still contact you regarding our business relationship with you, such as account status and activity updates, survey requests in respect of products and services we have provided to you or respond to your inquiries or complaints, and similar communications.
Automated Processing
If you are a tenant, the relevant managing agent will make automated decisions regarding you in the following situations: credit checks and background checks relating to a tenancy. These may be undertaken by Sigma Capital Property Ltd, or by third parties acting on our behalf, such as Simple Life Management Limited or Kinleigh Folkard and Hayward (KFH) who in turn use third parties, including Let Alliance (www.letalliance.co.uk), Canopy (https://www.canopy.rent/), Callwell (https://callwell.co.uk/privacy-policy/) or HomeLet www.homelet.co.uk
We will conduct our credit check on you prior to a tenancy commencing. We will conduct a search against your available credit file. If our search against your credit file illustrates to us that you have an inappropriate credit rating, a decision will be taken automatically to not proceed with your application to become a tenant.
Submitting to a credit reference check is necessary for us to offer you a tenancy. If this information is not provided we cannot agree to provide a tenancy to you.
If you disagree with the decision you are entitled to contest this by contacting us.
Legal requirements
Your personal information may also be processed if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency or in the defence of legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.
If you do not provide us with the requested personal information, we may not be able to progress our dealings with you, including with respect to any shareholding in London BTR Investments
Limited[u] or London BTR Investments LP (as applicable).
Information we share
There are certain circumstances where we may transfer your personal data to employees, contractors and to other parties.
- We may share information about you among members of our family of companies so we can provide the best service across Simple Life London. Each company within the Simple Life London family is bound to keep your information in accordance with this privacy notice;
- In respect of tenants we share your data with our service providers, such as Simple Life Management and Kinleigh, Folkard and Hayward who provide tenant management services for us. Kinleigh Folkard and Hayward are data controllers of your information and you should refer to their policies for details on how they collect, hold, use and share your information. They can be found at: www.kfh.co.uk. Where we are a manager upon behalf of a third party we may share certain information with them, relating to the properties in respect of which we manage on their behalf;
- Solicitors and professional services firms who provide us with legal support in relation to our services or any legal claims;
- We may also share your information with contractors and service providers, including those who provide and help operate our IT and back office systems and provide us with communications services. Our suppliers and service providers will be required to meet our standards on processing information and security. The information we provide them, including your information, will only be provided in connection with the performance of their function; and
- We may also share your information with certain third parties. We will do this either when we receive your consent or because we need them to see your information to provide products or services to you or to fulfil our legitimate interests in promoting our services.
Your personal information may also be transferred to (or collected on our behalf by) other third party organisations in the following scenarios:
- To any of our subsidiaries or members within our group;
- Sigma Capital Property Ltd and Saturn Holding Co S.A.R.L being the shareholders of London BTR Investments LP;
- If we’re discussing selling or transferring part or all of our business – the information may be transferred to prospective purchasers under suitable terms as to confidentiality;
- If we are reorganised or sold, information may be transferred to a buyer who can continue to provide services to you;
- If we’re required to by law, or under any regulatory code or practice we follow, or if we are asked by any public or regulatory authority – for example the Police, HMRC and the Information Commissioner’s Office; and
- If we are defending a legal claim your information may be transferred as required in connection with defending such claim.
Finally, your personal data may be shared if it is made anonymous and aggregated, as in such circumstances the information will cease to be personal data.
Where your information will be held
When we share your information, your information may be transferred outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
-
We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government ("adequate country
"); or - If we transfer your personal data to service providers who are not located in an adequate country, we will agree specific standard contractual terms approved by the UK Government or the ICO which give personal data the same protection as it has in the UK.
Please contact us using the details in the contact us section above
if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
How long your information will be held
We will keep your data for as long as it is reasonably necessary, depending upon the type of information and the reason why we collected it from you. It will depend on a number of factors. The criteria we may use to determine the retention period for certain categories of data includes:
- whether there is any ongoing contractual, legal or financial claim that relates to your relationship with us; and
- whether any applicable law, statute, or regulation allows for a specific retention period; and
- what the expectation for retention was at the time the data was provided.
Generally, where there is no legal requirement we will retain physical and electronic records for a period of 6 years after your dealings or communications with us, for the eventuality of any legal dispute arising out of them.
3. Your rights
You have certain rights in relation to your personal information. The availability of these rights and the ways in which you can use them are set out below in more detail.
Some of these rights will only apply in certain circumstances. If you would like to exercise, or discuss, any of these rights, please contact us using the details in the Contact Us section above.
Access: you are entitled to ask us if we are processing your information and, if we are, you can request access to your personal information (commonly known as a "subject access request"). This enables you to receive a
copy of the personal information we hold about you and certain other information about it to check that we are lawfully processing it.
Correction: you are entitled to request that any incomplete or inaccurate personal information we hold about you is corrected.
Erasure: you are entitled to ask us to delete or remove personal information in certain circumstances. There are also certain exceptions where we may refuse a request for erasure, for example, where the personal data is required for compliance with law or in connection with claims.
Restriction: you are entitled to ask us to suspend the processing of certain of your personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
Transfer: you may request the transfer of certain of your personal information to another party.
Objection: where we are processing your personal information based on a legitimate interest (or those of a third party) you may challenge this. However, we may be entitled to continue processing your information based on our legitimate interests or where this is relevant to legal claims. You also have the right to object where we are processing your personal information for direct marketing purposes.
Automated decisions: you may contest any automated decision made about you where this has a legal or similar significant effect and ask for it to be reconsidered.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) (Tel: 0303 123 1113 or at www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please do contact us in the first instance.
More information regarding your legal rights in respect of personal information can be found at www.ico.org.uk/for-the-public/.
4. Cookies
We use cookies that identify your browser or device. They collect and store information when you visit our website about how you use it. For more information about cookies, the types of cookies we use and how we use them please see our Cookies Notice.
5. My Simple Life Mobile App Privacy Policy
To view the My Simple Life Mobile App Privacy Policy visit: https://www.simplelifelondon.co.uk/my-simple-life-london-app-privacy-policy/
6. Events and Photography/Videography
Sigma Capital Property Ltd may invite professional photographer(s)/videographer(s) to on site events. The photographs/video material may be used on Simple Life, Simple Life London, Sigma Capital and EQT Estates Management social media channels, websites, presentations and other brand related marketing materials, as well as those of certain third parties permitted by us, including those who have been involved with the event. We would use the photographs/video material on the grounds of our legitimate interests to share coverage from the event and to promote similar events to tenants in the future. We may share your photograph or video material featuring you with members of our group companies and/or select third parties but only in connection with the provision of services to us and/or for the operation and/or of promoting similar events.
We may also provide copies of photographs and/or limited video material to attendees of the events, where such attendees feature in the photographs and/or video material (as applicable) and have requested a copy of the photographs/video material. Such sharing would be undertaken on the grounds of our legitimate interests to engage with tenants and other event attendees or otherwise in response to a legal requirement to share such photographs/ video material with the relevant attendees.
If you would prefer your photograph not to be taken or used, please do let us know either by emailing [email protected] or informing a member of staff or the photographer at the event. We will take account of your preference where reasonable for us to do so. Please note that you are able to inform us prior, during or after an event has taken place, at any time. You should always email us even where you have advised a staff member or photographer at an event. Further we may require you to provide us with identifiable information (e.g. details of clothing worn on the day of the event) or photographic ID so that we can identify you in any photographs/video material.
7. Security
We are committed to keeping your personal information safe. We’ve got physical, technical and administrative measures in place to prevent unauthorised access or use of your information, and to prevent your personal data from being accidentally lost, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. However, the Internet is an open system and we cannot and do not guarantee or warrant the security of any information that you transmit on or through our website or that we otherwise maintain.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Changes to the Notice
This notice will be changed from time to time. If we change anything important about this notice (the information we collect, how we use it or why) we will highlight those changes at the top of the notice and provide a prominent link to it for a reasonable length of time following the change.
If you would like to access previous versions of this privacy notice please contact us using the details in the Contact Us section above.