
A Strategic Partnership
Working with David Phillips, known for their expertise in show home styling and furnishing, was an ideal match for this project. Their attention to detail and ability to transform spaces into homes aligned perfectly with our vision. Together, we set out to create environments where prospective residents could imagine themselves living.
Styling the Clapham Apartment: A Sophisticated City Home
In our Clapham Park development, we wanted to showcase the lifestyle and elegance that our Simple Life London brand offers. The apartment was styled using David Phillips’ ‘Midnight Warmth’ furniture scheme, which combines natural wood tones, soft neutrals, and navy accents to create a sophisticated, yet welcoming environment. This design perfectly reflects the modern, urban lifestyle that Simple Life London provides.
Each room in the apartment was styled to highlight the versatility of the design. For the three-bedroom apartment, David Philips sourced vintage Badminton rackets, vinyl records, and ‘Clapham’ artwork from a local seller to infuse the space with character and a personal touch. The two-bedroom apartment was dressed in a laid-back, bohemian style, while still maintaining an upbeat energy through an abundance of vibrant, playful artwork. In the one-bedroom unit, David Phillips brought a bold, graphic aesthetic, incorporating accessories with strong shapes and artwork inspired by the Bauhaus movement. These touches gave the space a creative, curated feel, ideal for city living. The furniture scheme allowed us to demonstrate how a compact urban apartment can still feel spacious, stylish, and practical for a range of lifestyles.

The Collaborative Process: From Vision to Reality
The success of these projects was due to the seamless collaboration between Simple Life and David Phillips. From the initial planning stages to the final touches, the team at David Philips ensured every detail was executed flawlessly. The process began with thorough site assessments, logistical planning, and safety coordination. David Phillips’ team handled the installation efficiently, ensuring the furniture and styling elements were positioned to perfection.
David Philip’s carried out a two-day installation, allowing the designers to focus on every detail, from artwork alignment to the placement of accessories, ensuring that each element contributed to the overall design vision.
The Finished Results: Homes That Inspire
We’re thrilled with the finished results of both show homes. The show homes exude the sophisticated style of city living, with a contemporary edge that appeals to young professionals and couples.
This collaboration has allowed us to create spaces that reflect the high standards we set at Simple Life London. We’re proud to offer homes that not only meet but exceed the expectations of our residents.

Looking Ahead: Continuing to Create Inspiring Spaces
Our partnership with David Phillips has been an exciting chapter in our journey to provide exceptional homes across the UK. As we continue to expand our developments, we look forward to more collaborations that help us bring our vision to life.
With the project complete, we’re excited to welcome potential residents to experience first hand the warmth, style, and practicality that Simple Life London have to offer. We invite you to step into these beautifully styled spaces. Can you see your future in a Simple Life London home? The answer’s simple.